We don’t need to tell you the world has changed. Accelerated digital transformation has brought ecommerce and omnichannel experience into hyper-focus. So what does this mean for you as a marketer?
It’s imperative to double down on driving 2nd, 3rd and repeat purchases in order to drive improved customer lifetime value and business growth. Personalization is key in driving improved experience but all must be done to create the right value exchange and earn the right to use your customers data.
So, these aren’t predictions. These are key focuses for you as a digital marketer as you seek to improve customer experience and drive true loyalty. We look at examples from leading international & US brands including Puma, Icebreaker (VF Corp) and Frasers Group (Sportsdirect & House of Fraser) .
Join Alex Timlin, SVP Retail at Emarsys, as he takes you through the must-act-ons for 2021:
- The changing customer data landscape and the pending cookieless world
- Earned data strategy: first-party data & permission-led marketing
- Loyalty as integral to experience: beyond points & prizes programmes
- Driving omnichannel marketing and individualization
- Scaling personalization through first party data, AI & automation
- Evolve success marketing from acquisition to repeat purchase and customer lifecycle
Also join Tabitha Cassidy, content manager and research analyst with Digital Commerce 360, as she explores data-insights leading marketing into tomorrow:
- Using data to market towards customer acquisition vs. retention, and how to target with the right promotional material
- Understanding the importance of knowing your marketing funnel, and which channel yields the most clicks
- AI-led marketing and the way retailers are figuring out purchase intent
- Examples of successful retailer marketing strategies, and how they’re using data to drive success
The post unPredictions 2021: Embracing earned data strategy, permission-marketing & omnichannel loyalty appeared first on Digital Commerce 360.
